| Title | Inconvenience Stores |
| Agency | CHEP Network |
| Campaign | Inconvenience Stores |
| Advertiser | Swann motorcycle Insurance Australia |
| Brand | Swann motorcycle Insurance Australia |
| Date of First Broadcast/Publication | 2017 / 8 |
| Business Sector | Insurance |
| Story | Swann Insurance is a specialist motorcycle insurer in Australia. Turning an everyday errand into an epic adventure, it set up "Inconvenience Stores" at the end of Australia’s best rides, stocked with milk, chocolate and toilet paper. These were free for riders and offered them a 10% insurance discount via a unique code. Getting the milk now meant getting on your bike for hours – or in some cases days. But the campaign struck the right chord with bikers. The Inconvenience Stores stocked useful stuff like milk, chocolate and toilet paper. So what was so inconvenient about them? They were located in the middle of nowhere. Luckily, this was all the excuse motorcycle fans needed to hop on their bikes and set out on the open road. Behind the stores was Swann Insurance, an Australian motorcycle insurance specialist. |
| Media Type | Case Study |
| Length | |
| Chief Executive Officer (CEO) | Chris Howatson |
| Managing Director | Michael Titshall |
| Group Account Director | Bryce Coombe |
| Strategic Planner | Nathan Rogers |
| Account Manager | Sophie Turner |
| Account Executive | Andrew Mitchell |
| Operations Director | Pravina Kumar |
| Executive Creative Director | Ant White |
| Creative Director | Joe Hill |
| Creative Director | Garret Fitzgerald |
| Creative Team | Cameron Bell |
| Creative Team | Sam Dickson |
| Director of Print Production | Shayne Simpson |
| Print Production Manager | Tom Weller |
| Post Production | Jenny Livingston |
| Director | Matt Weston |
| Director of Photography (DOP) | Liam Gilmour |
| Editor | Damian Capicchiano |
| Post Production | Matt Thompson |
| General Manager | Vaughan Coots |
| Marketing Manager | Rita Ibrahim |
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