| Title | Booberang |
| Agency | Leo Burnett |
| Campaign | Booberang |
| Advertiser | Breast Cancer Care |
| Brand | Breast Cancer Care |
| Date of First Broadcast/Publication | 2018 / 10 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Because breast cancer doesn't discriminate, we challenged the typical portrayal of a white woman with two perfectly symmetrical breasts, and using a wide variety of breasts - from uneven to augmented, pregnant to tattooed, and everything in between.As such, a 60” ‘breast check’ film features multiple types of breasts of all shapes, sizes and skin tones and shows how to check them, in a light-hearted and educational way. The accompanying infographics will also be reflective of the wide relevance of the campaign - allowing women to choose the breast size and colour that is right for them, and share the resulting image on social media. |
| Media Type | Web Film |
| Length | |
| Production Company | Ridley Scott Creative Group |
| Sound Design Company | Grand Central Recording Studios |
| Chief Executive Officer (CEO) | Gareth Collins |
| Chief Creative Officer | Chaka Sobhani |
| Creative Team | Loriley Sessions |
| Creative Team | Charlotte Prince |
| Account Manager | Rachel McEwen |
| Account Planner | Niall Moore |
| Agency Producer | Georgina Pearson |
| Designer | Matt Cox |
| Director | Nova Dando |
| Production Company Producer | Emma Cairns |
| Director of Photography (DOP) | Annika Summerson |
| Casting | Kharmel Cochrane |
| Grade | Tom Mangham |
| Grade | The Mill London |
| Editor | Adam Aftanas |
| Music Composer | James Hall Production |
| Music Composer | Liam Karima |
| Music | This Is Not Library Music |
| Sound Designer | Gary Turnbull |
| Voice | Laura Jackson |