| Philosophy | The film stars a “bestager” couple, which means 'best age', that end up in a big rush following a message on their smartphone. Featuring an unexpected and funny twist in the end, VW uses the campaign to advertise a new feature of the Golf on digital channels: the area notification. The story reads like a classical drama: a couple in the midst of stormy lovemaking get suddenly interrupted by a message on their phone. Their faces seem to read “Oh no, he’s coming!” What follows is a desperate attempt to get dressed in a big rush and eliminate all signs of their supposed adultery. But when the front door opens, it’s not the angry husband returning from home but their son: "Hello mum, hello dad - did you tidy up?". Together with agency partner Grabarz & Partner VW is using this piece of comedy to promote the Golf’s new Area notification feature on YouTube . The tool informs Golf owners when the car is entering or leaving certain areas at defined times of the day. |