| Title | #BabyFace has a new meaning |
| Agency | ACW Grey |
| Campaign | #BabyFace has a new meaning |
| Advertiser | Procter & Gamble |
| Brand | Gillette |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Shaving |
| Story | Newborn babies’ only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Tal Riven |
| Creative Director | Moti Rubinstein |
| Copywriter | Shay Chikotay |
| Art Director | Etai Haivri |
| Account Director | Shai Almagor |
| Account Manager | Gal Vash |
| Client Director | Shimi Hamias |
| Strategic Planner | Dana Wolfsfeld |
| Head of Production | Gal Yaakov |
| Producer | Israel Revach |
| Production Company | Market Master Video |
| Executive Producer | Udi Shadmi |
| Director | Guy Michael |
| Executive Creative Director | Tomer Barzide |