Agency Producer at PRS productions

Fernleaf - "Goodness Feeds Greatness With Mavin Khoo "

BBDO Malaysia

BBDO Malaysia Kuala Lumpur, Malaysia

4578

Title	Goodness Feeds Greatness With Mavin Khoo
Agency	BBDO Malaysia
Campaign	Go For Greatness
Advertiser	Fonterra Brands
Brand	Fernleaf
Date of First Broadcast/Publication	2017 / 9
Business Sector	Milk & Milk Based
Story	The campaign was built on the insight that while Malaysians often have a desire for greatness, many are held back by societal pressures to conform and stay in line. Fernleaf’s new “Go For Greatness” campaign thus aims to inspire people to look away from the discouraging voices outside, and focus on the goodness from home to fuel their pursuit of greatness. To bring this message to life, BBDO Malaysia worked with PRS productions to create two films based on real stories of Malaysians who overcame great challenges to achieve greatness. The first film features Mavin Khoo and his struggle to become a world-renowned dancer, teacher, and choreographer. Today, Mavin remains one of the few male Bharatanatyam soloists, with numerous performances around the world.
Media Type	Television
Length	79 seconds
Executive Creative Director	VJ Anand
Production Company	PRS productions
Marketing Director	Karen Ong
General Manager	Farrah Harith McPherson
Creative Director	Lee Tak Shune
Creative Director	Julian Yap
Copywriter	Deborah Woong
Producer	Nisha Khirudin
Account Director	Hugo Pacheco
Account Manager	Khalida Kamaludin