| Title | Dead Air |
| Agency | Serviceplan Group |
| Campaign | Dead Air |
| Advertiser | German Association of Children's Hospices Oscar |
| Brand | German Association of Children's Hospices Oscar |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | Dead Air Radio hosts lost for words on live radio in Germany In Germany there are 40.000 terminally ill children and young people. They will never reach adulthood. To answer the incredibly difficult questions that terminally ill children often ask, a very unique 24-hour helpline was created. The German Association of Children’s Hospices has set up the helpline, Oskar, to support families and offer answers.To show the importance of a helpline dedicated to answering the questions that no one else can answer we worked together with a terminally ill child, Sebastian, and arranged a live experience during one of Germany’s most popular call-in radio shows. On the World Hospice Day 2015, Sebastian, called in live to ask the question: "Why is God allowing me to be so ill … … and letting me die?" After a shocking 12 seconds of dead air on live radio we provided the message: "When others fall silent... We are here with answers.The Children's Hospice Helpline 0800 8888 47 11" RESULTS: Donations to the German Association of Children’s Hospices tripled immediately after airing. Due to the massive impact and the great success of "Dead Air", the project will be rolled out internationally. |
| Media Type | Case Study |
| Length | |
| Cut | J Jackson |
| Offline | J Jackson |
| Sound Designer | Christoph Bohlender |
| Music Producer | Christoph Bohlender |
| Account Supervisor | Christoph Bohlender |
| Creative Director | Christoph Bohlender |
| Copywriter | Christoph Bohlender |
| Copywriter | J Jackson |
| Art Director | J Jackson |
| Chief Creative Officer | Alexander Schill |
| Executive Creative Director | Mike Rogers |
| Graphic Designer | Sven Hartmann |
| Cinematography | Chris Hirschhäuser |
| Director | Chris Hirschhäuser |
| Creative Producer | Anett Grünbeck |
| Agency Producer | Neverest GmbH & Co. KG |
| Illustration | Chris Hirschhäuser |
| Production Company | Instant Records Ton und Medienkonzepte |
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