| Title | Dot Go. The First Customizable Object Recognition App For The Visually Impaired |
| Agency | Serviceplan Group |
| Campaign | Dot Go. The First Customizable Object Recognition App For The Visually Impaired |
| Advertiser | Dot Incorporation |
| Brand | Dot Incorporation |
| Posted | June 2021 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Any object can be connected to any action. This core idea allows users to do more than just find out what’s in their surroundings. Dot Go lets users link the detected object to any action from sound, flash, or vibration to opening external apps, websites, and more without any coding knowledge required. In this way, Dot Go enhances productivity and supports blind and visually impaired individuals in leading independent lives. By breaking away from simple recognition and working with open architectures, Dot Go challenges closed computer vision systems based on proprietary data. The openness of it all fosters a community where people can share their own innovative solutions and create an ever-growing collection of use cases that account for the most diverse needs. |
| Media Type | Case Study |
| Length | |
| Agency | Serviceplan Germany |
| Digital Development Studio | Hyperinteractive |
| Production Company | PAULUS |
| Global Chief Creative Officer | Alex Schill |
| Worldwide Executive Creative Director | Jason Romeyko |
| Chief Creative Officer | Matthias Harbeck |
| CEO | Eric Ju Yoon Kim |
| CTO | Ki Sung |
| CDO | Jae-Seong Joo |
| Director of Social Impact | Ahrum Choi |
| Executive Creative Director | Franz Röppischer |
| Executive Creative Director | Lorenz Langgartner |
| Creative Producer | Saurabh Kakade |
| Art Director | Eduardo Álvarez Lucas |
| Copywriter | Sandra Valencia |
| Copywriter | Junior Art Director |
| Motion Designer | Dennis Fritz |
| Director of Photography (DOP) | Kevin Lausen |
| CEO | Julia Kang |
| Managing Director | Julia Kang |
| Innovation Director | Dieter Pries |
| iOS Engineer | Andrii Narinian |
| Creative technologist | Niklas May |
| Creative Producer | Imad El Rayess |
| Production Company Producer | Kyungsin Kim |
| Director | Saffaan Qadir |
| Creative Intern | Shruthi Subramanian |
| Creative Intern | Mirjam-Olga Strzata |
| Creative Intern | Yago Guimaraes |
| Creative Intern | Raquel Vega |
| Creative Intern | Yamen Ibrahim |
| Creative Intern | Lorenzo Colnaghi |
| Creative Intern | Anastasiia Cherniavska |
| Creative Intern | Reinier Wortman |
| Creative Intern | Changkyu Ku |
| Editor | Johannes Maierbacher |
| Cameraman | Johannes Maierbacher |
| Executive Director | Kwangjae Lee |
| Senior Account Manager | Junghwan Choi |
| Art Director | Bern Huh |
| Art Director | Jihyun Seo |
| Associate Art Director | Jiho Ahn |
| Copywriter | Yunjung Chae |
| Sound Engineer | Anton Hofer |
| Director of Photography (DOP) | Heiko Steudten |
| Assistant Director | Hee Won Han |
| Cinematography | Yongsang Cho |
| Motion Designer | Lennert Schrader |
| IOS Engineer | Ying Quan Tan |
More Work
SEE ALLForwardism Comes Home
- BRAND:
- BMW 7 Series
- AGENCY:
- HoC Dubai
Touching Stories
- BRAND:
- CARE Austria
- AGENCY:
- HoC Vienna
Change The Name, End The Stigma
- BRAND:
- Youth Against AIDS
- AGENCY:
- House of Communication Zurich
Hostages of Depression
- BRAND:
- Dubai Science Park
- AGENCY:
- HoC Dubai
Wabdan Behind the Scenes
- BRAND:
- Columbia Sportswear
- AGENCY:
- HoC Dubai
Rahaf Behind the Scenes
- BRAND:
- Columbia Sportswear
- AGENCY:
- HoC Dubai
Raise an Idea
- BRAND:
- Dubai Internet City
- AGENCY:
- HoC Dubai