Antonella La Carpia

Antonella La Carpia

EMEA Marketing & Communications Director at Teads
Milano, Italy

About me

<p>Passionate about digital and new technologies, I have been working in marketing, communications and online media for over 10 years. I have a strong strategic and creative personality, I am an expert in developing communication, PR & Marketing strategies both locally and globally. I'm skilled in identifying business opportunities and I'm always on the look out for new paths of digital innovation. I have an innate attitude for public relations and negotiating business opportunities. This is a big advantage because networking has always been one of my best strengths.<br />I am curious and proactive, I teach in some of the most prestigious academies of communication and business schools and I have made speeches about online digital advertising and innovation at some of the most important Italian trade and tech events. I've also taken part in international events as an organizer.<span> </span></p>

Positions

EMEA Marketing & Communications Director at Teads (previously Ebuzzing)
Teads.tv
Italy
October 2014 - Present (4 years 3 months)
- Marketing Strategies for the placement of the brand Teads into the market of video advertising online
- Communications & PR Strategies to build the leadership and brand awareness of the brand Teads into the digital industry.
- Events & Speaking Opportunities to allow Teads to find a direct dialogue with the main players and stakeholders of the advertising market.
- Research and Sales Support to drive the business through broader consciousness of what are the revenues and where innovation technology is heading.
Lecturer & Speaker in digital marketing, communications and digital advertising
Il Sole 24 ORE Business School ed Eventi, NABA, IULM, Ateneo Impresa, la Sapienza
Italy
July 2007 - Present (11 years 6 months)
[Speaker: most interesting events]
• Crowdfuture
• Internet Days
• Indigeni Digitali
• Medioera
• State of the Net

[Teacher: most interesting Academy and Business Schools]
• 2007 - 2013 at Scienze della Comunicazione, University of la Sapienza
• Ateneo Impresa
• IlSole24Ore
• IULM
• Naba
Advisory Board Member
IAB
Italy
May 2016 - March 2017 (10 months)
Marketing & Communications Director at Ebuzzing Italia
Ebuzzing Group
Italy
January 2011 - October 2014 (3 years 9 months)
Contributor about music and digital innovations
Musicalnews, Musicboom, Next Exit, Rolling Stone
Italy
December 2001 - May 2013 (11 years 5 months)
Marketing & PR Executive
Ebuzzing Group
Italy
June 2011 - January 2012 (7 months)
Marketing & PR Executive
Ebuzzing Group
Italy
June 2011 - January 2012 (7 months)
Communications & PR Specialist
Zimbalam, International Digital music label and distributor
Italy
March 2011 - May 2011 (2 months)
Partner Relationship & Digital Marketing Specialist
Smartbox Canada, global company experts in travel experience gift
Italy
May 2010 - May 2011 (1 year)
Partner Relationship & Digital Marketing Specialist
Smartbox Canada, global company experts in travel experience gift
Italy
May 2010 - May 2011 (1 year)
Marketing and Communications Manager
CinicoDisincanto & Cicuta Produzioni, Music Label, TV production and Artistic Management
Italy
June 2005 - April 2010 (4 years 10 months)
I managed more than 15 artists

Main Projects
• Paolo Belli at Ballando con le stelle, Rai 1 TV channels
• Organization of Primo Maggio Italian National Concert (1ML people)
News Editor Trainer
Adnkronos, top news agency & premium italian publisher
Italy
October 2008 - December 2008 (2 months)
Events & Communication Specialist
Pollino Music Festival
Italy
April 2004 - August 2007 (3 years 4 months)
Journalist
Lucanianet, online publisher vertical on regional about petrol, green and economy
Italy
February 2001 - September 2005 (4 years 7 months)

Education

European Public Relations, Public Affairs & Lobbying - Communication and Media Studies

2008 - 2009 (1 year)
Project Work: Communication plan for the positioning of ADNKRONOS multimedia platform over the web and across new media. Main Topics: • The business system. • Marketing. • Business Communication: Communication tools, Institutional Communication, Event Organization, Media Relations. • Community relations policy. • Lobbying and public affairs.

Communications and Journalism - Scienze della Comunicazione

2000 - 2005 (5 years)
Dissertation Title: “Crisis makes news. From promotion to investigation”

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