Antonella La Carpia

Antonella La Carpia

EMEA Marketing & Communications Director at Teads
Milano, Italy

Summary

Passionate about digital and new technologies, I have been working in marketing, communications and online media for over 10 years. I have a strong strategic and creative personality, I am an expert in developing communication, PR & Marketing strategies both locally and globally. I'm skilled in identifying business opportunities and I'm always on the look out for new paths of digital innovation. I have an innate attitude for public relations and negotiating business opportunities. This is a big advantage because networking has always been one of my best strengths.I am curious and proactive, I teach in some of the most prestigious academies of communication and business schools and I have made speeches about online digital advertising and innovation at some of the most important Italian trade and tech events. I've also taken part in international events as an organizer. 

Positions

EMEA Marketing & Communications Director at Teads (previously Ebuzzing)
Teads.tv
Italy
October 2014 - Present (3 years)
- Marketing Strategies for the placement of the brand Teads into the market of video advertising online
- Communications & PR Strategies to build the leadership and brand awareness of the brand Teads into the digital industry.
- Events & Speaking Opportunities to allow Teads to find a direct dialogue with the main players and stakeholders of the advertising market.
- Research and Sales Support to drive the business through broader consciousness of what are the revenues and where innovation technology is heading.
Lecturer & Speaker in digital marketing, communications and digital advertising
Il Sole 24 ORE Business School ed Eventi, NABA, IULM, Ateneo Impresa, la Sapienza
Italy
July 2007 - Present (10 years 3 months)
[Speaker: most interesting events]
• Crowdfuture
• Internet Days
• Indigeni Digitali
• Medioera
• State of the Net

[Teacher: most interesting Academy and Business Schools]
• 2007 - 2013 at Scienze della Comunicazione, University of la Sapienza
• Ateneo Impresa
• IlSole24Ore
• IULM
• Naba
Advisory Board Member
IAB
Italy
May 2016 - March 2017 (10 months)
Marketing & Communications Director at Ebuzzing Italia
Ebuzzing Group
Italy
January 2011 - October 2014 (3 years 9 months)
Contributor about music and digital innovations
Musicalnews, Musicboom, Next Exit, Rolling Stone
Italy
December 2001 - May 2013 (11 years 5 months)
Marketing & PR Executive
Ebuzzing Group
Italy
June 2011 - January 2012 (7 months)
Marketing & PR Executive
Ebuzzing Group
Italy
June 2011 - January 2012 (7 months)
Communications & PR Specialist
Zimbalam, International Digital music label and distributor
Italy
March 2011 - May 2011 (2 months)
Partner Relationship & Digital Marketing Specialist
Smartbox Canada, global company experts in travel experience gift
Italy
May 2010 - May 2011 (1 year)
Partner Relationship & Digital Marketing Specialist
Smartbox Canada, global company experts in travel experience gift
Italy
May 2010 - May 2011 (1 year)
Marketing and Communications Manager
CinicoDisincanto & Cicuta Produzioni, Music Label, TV production and Artistic Management
Italy
June 2005 - April 2010 (4 years 10 months)
I managed more than 15 artists

Main Projects
• Paolo Belli at Ballando con le stelle, Rai 1 TV channels
• Organization of Primo Maggio Italian National Concert (1ML people)
News Editor Trainer
Adnkronos, top news agency & premium italian publisher
Italy
October 2008 - December 2008 (2 months)
Events & Communication Specialist
Pollino Music Festival
Italy
April 2004 - August 2007 (3 years 4 months)
Journalist
Lucanianet, online publisher vertical on regional about petrol, green and economy
Italy
February 2001 - September 2005 (4 years 7 months)

Education

European Public Relations, Public Affairs & Lobbying - Communication and Media Studies

Ateneo Impresa
2008 - 2009 (1 year)
Project Work: Communication plan for the positioning of ADNKRONOS multimedia platform over the web and across new media. Main Topics: • The business system. • Marketing. • Business Communication: Communication tools, Institutional Communication, Event Organization, Media Relations. • Community relations policy. • Lobbying and public affairs.

Communications and Journalism - Scienze della Comunicazione

Sapienza Università di Roma
2000 - 2005 (5 years)
Dissertation Title: “Crisis makes news. From promotion to investigation”

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