| Title | Say No To Spec Buttons |
| Brief | Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches.The logos of the most prominent advertising and design agencies in North America were tweaked so that their brand names became a variation of the word “no.” A link directed readers to a website, saynotospec.com, which explained why saying no to spec is better long term for both agencies and clients. |
| Agency | Zulu Alpha Kilo |
| Campaign | Say No To Spec Buttons |
| Advertiser | Zulu Alpha Kilo |
| Brand | Zulu Alpha Kilo |
| Posted | November 2017 |
| Business Sector | Advertising & Communication |
| Story | To further promote our stance on spec work, Zulu Alpha Kilo created a double page spread that encouraged other agencies to say no to free spec creative work in pitches. We manipulated the logos of all the prominent advertising and design agencies in North America so that their brand name was turned into a variation of the word, “no.” A link directed readers to our website, saynotospec.com, and explained why saying no to spec is better long term for both agencies and clients. |
| Media Type | |
| Creative Director | Zak Mroueh |
| Design | Jamie Mageau |
| Art Director | Jamie Mageau |
| Copywriter | Kaidy Wong |
| Photographer | Shereen Mroueh |
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