| Title | Totalitarian Regime |
| Agency | Tabasco |
| Campaign | Totalitarian Regime |
| Advertiser | Vodafone |
| Brand | Vodafone |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Telecommunications Services |
| Story | Mark Wilkins, an American film director and winner of the Cannes Film Festival, together with Tabasco creative agency shot a new video for Vodafone Ukraine, so that mobile operator could present a new tariff. The tariff is focused on communication on the Internet via 3G. The goal of the campaign is to transmit a trend, which is world widespread but new for Ukraine — almost complete transition from voice communication to the Internet. We noticed that when communicating through messengers and applications, we can do many other things in parallel. "The end of the era when the voice played the main role in communication", thought the creators of Tabasco agency and referred to the novel "1984" by George Orwell and Strugatsky brothers to get inspiration, and to Mark Wilkins — to make this idea real. |
| Media Type | Television |
| Length | |
| Creative Director | Alexander Smirnov |
| Creative Partner | Alexander Smirnov |
| Creative Group Head | Alexander Koptev |
| Art Director | Kirill Bondarenko |
| Producer | Anya Mikhaylenko |
| Producer | Olga Zhegulina |
| Client Services Director | Victoria Enkina |
| Group Account Director | Alena Novikova |
| Production Company | Family |
| Director | Mark Wilkins |
| Chief Operator | Dmitry Maksimenko |
| Director | Gryts |
| Executive Producer | Anastasia Bukovskaya |
| Producer | Dariya Stepanishcheva |
| Producer | Tatyana Kurmaz |
| Assistant Producer | Ulyana Tkachenko |
| Set Designer | Olga Zlobina |
| Costume | Patoka |
| Wardrobe / Stylist | Olesya Utina |
| Make-Up Artist | Svetlana Rymakova |
| Post Production | Wizard |
| Design Director | Kirill Martakov |
| General Director | Alexandra Barannikova |
| Head of Production | Nikolay Kashchenko |
| Supervisor | Andrey Stovbun |
| Compositor | Andrey Stovbun |
| Sound | Propeller studio |