David Graham

David Graham

Group Strategy Director at MEC, London
London, United Kingdom

Summary

Experienced senior digital strategist and marketeer having worked client side, media owner and now agency side. Fascinated by what influences our choices and the role that technology plays in our lives.

Specialties: Digital marketing strategy, building brands online, performance marketing, planning, helping clients get digital, cross agency collaboration, business development, business management, client relationships, new business, mentoring and fast long runs.

Positions

Group Strategy Director
MEC
London, United Kingdom
July 2015 - Present (2 years 3 months)

Strategy lead at Team Red, the dedicated media unit established by MEC to manage Vodafone
Digital Director - NW Europe & Nordics
The Coca-Cola Company
United Kingdom
September 2014 - July 2015 (10 months)
Headed up digital content and capabilities team for North West Europe and Nordics Region.
Team and role disbanded due to global restructure and consolidation of European business units
UK Head of Digital Strategy
London, United Kingdom
March 2011 - September 2014 (3 years 6 months)
Work across both Havas media agencies, Arena Media and Media Planning Group/Media Contacts helping clients take advantage of the evolving digital landscape to build brands, encourage deeper customer involvement and foster long term loyalty.
Digital Director - Mediavest
Levallois Perret, France
2007 - 2011 (4 years)
Head of Digital at Mediavest. Responsible for delivery and development of our digital capabilities from strategy through to execution. Working with comms planning teams and clients to extend digital knowledge and develop client digital strategies.

Education

MA Hons in History

University of Aberdeen
1988 - 1992 (4 years)

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