Burger King - "Car Crashes 3"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

6383

Title	Car Crashes 3
Agency	LOLA MullenLowe
Campaign	Leave It To us
Advertiser	Burger King
Brand	Burger King
Date of First Broadcast/Publication	2019
Business Sector	Restaurants & Fast Food
Philosophy	The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
Media Type	Case Study
Global Marketing Officer	Fernando Machado
Global Brand Manager	Marcelo Pascoa
Chief Creative Officer	Chacho Puebla
Executive Creative Director	Pancho Cassis
Creative Director	Fred Bosch
Creative Director	Fabio Brigido
Creative Director	Tomás Ostiglia
Creative Copywriter	Enrique Torguet
Creative Copywriter	Manuel Castillo
Art Director	Manuel Castillo
Art Director	Enrique Torguet
Account Director	Tom Elliston
Account Manager	Ana Pozuelo
Account Executive	Adriana González
Strategic Planner	Marcelle Santos
Agency Producer	Felipe Calviño
Agency Producer	Diego Baltazar
Head of Communications	Sarah Okrent