Julie Montagné
Account Director at SOCIETE I GROUPE TBWA
Boulogne-Billancourt, France
TitleMcDelivery 1
Agency
Campaign McDelivery - Pluie
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story The poster campaign for McDonald’s’ home delivery played with the urban dimension of the brand. The visuals depict city views seen through rainy windows. The idea puts the viewer in the shoes of the customer: when it rains, there's nothing like staying at home and getting a McDonald’s delivery.
Media Type Print
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Account Manager
Executive Creative Director
Executive Creative Director
Copywriter
Art Director
Photographer
Art Buyer

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