Rachel Solomon
Head of broadcast and content production at The Works
Sydney, Australia
TitleUp Your Taco Game 30"
Agency
Campaign Up Your Taco Game
Advertiser Goodman Fielder
Brand One Night in Mexico
Date of First Broadcast/Publication 2017 / 9
Business Sector Pre-Cooked / Dehydrated Prepared Meals
Story Australians are being urged to up their taco game in a new ad from One Night in Mexico.

It is the first ad from the brand promoting its range of taco meal kits from Goodman Fielder.

The ad is set to Run-DMC’s classic hip hop track ‘It’s like that’ and shows a group of people breaking it down while making tacos.

The launch campaign is the first from The Works for One Night in Mexico by Goodman Fielder.

Damian Pincus, founder and creative partner at The Works says: “Australians love of Mexican food is outpacing traditional family mealtime favourites and One Night in Mexico is a new alternative for those seeking a contemporary taste of central America. It’s a privilege to be given the opportunity by Goodman Fielder to launch this brand into market and this campaign encourages Aussies to up their taco game in modern and cliché-free way.”

One Night in Mexico is one of the main sponsors of The Bachelorette this year and will be integrated into the show.

Kinda Grange, general manager for Goodman Fielder grocery adds: “We're very proud to launch this Australian innovation into Mexican Foods.
One Night In Mexico was created after seeing an opportunity to bring the exciting, fresh and delicious food experience found in modern Mexican restaurants today into the grocery store, and help make it easy for anyone to make and enjoy at home. We believe One Night In Mexico offers a great way to up your taco game, and enjoy a fresh new take on Mexican at home.”
Media Type Television
Length
Soundtrack Run DMC ‘It’s like that’
General Manager
Marketing Manager
Brand Manager
Creative Partner
Art Director
Copywriter
Creative Project Lead
Head of broadcast and content production
Editor
Producer
Producer
Production Company
Director
Casting
Media Agency

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