Softis - "Stop the flu"

Philipp und Keuntje GmbH

Philipp und Keuntje GmbH Hamburg, Germany

5180

Title	Stop the flu
Agency	Philipp und Keuntje GmbH
Campaign	Stop the flu
Advertiser	SCA Group
Brand	Softis
Date of First Broadcast/Publication	2017 / 1
Business Sector	Health & Pharmaceutical Products
Story	From Autumn onwards, it's coming again: 'The Cold Wave'. More than half of all colds are transmitted by sneezing. The small droplets are carriers of countless bacteria and viruses. But you can stop them. Idea: We give Softis' pocket tissues a new mission. We make them a preventive measure against 'The Cold Wave'. For the '2017 Cold Season' a series of motifs have been developed, that strikingly show how quickly a sneeze spreads and how easiliy it can be stopped with a Softis pocket tissue. Giving Softis new relevance to the target group. Thanks to the heroic effort of photographers and animation studio, hundreds of portraits were transformed into caricatures and then into clouds of infection droplets. They show how anyone can be affected - if you are not using Softis pocket tissues.
Media Type	Print
Market	Germany, Spain
Chief Creative Officer	Diether Kerner
Executive Creative Director	Robert Müller
Executive Creative Director	Deneke von Weltzien
Creative Director	Justin Joshua
Art Director	Moe Qubia
Art Director	Justin Joshua
Copywriter	Graham Krige
Graphic Designer	Michel Guss
Project Manager	Michiel Koppejan
Art Buyer	Wiebke Burmeister
Production Company	Garrigosa Studios