Vodafone - "Say it Tika"

FCB New Zealand

FCB New Zealand Auckland, New Zealand

8440

Title	Say it Tika
Agency	FCB New Zealand
Campaign	Say it Tika
Advertiser	Vodafone
Brand	Vodafone
Date of First Broadcast/Publication	2017 / 9
Business Sector	Telecommunications Services
Story	New Zealand’s indigenous Maori language is a unique part of our national identity. But sadly, it’s in decline. And technology sure isn’t helping. In 2017 alone, over half a million New Zealanders heard Google Maps mispronounce Maori place names every day. Vodafone New Zealand, who connect half the country to Google Maps and are a long-standing advocate for the language, wanted to set things right. So we launched “Say It Tika” (Say It Right); a campaign that crowdsourced the nation to help Google Maps find and fix its pronouncation blunders at sayittika.co.nz.
Media Type	Web Film
Length	60 seconds
Executive Creative Director	James Mok
Executive Creative Director	Tony Clewett
Creative Manager	Lennie Galloway
Creative Manager	Thomas Gledhill
Creative Services Director	Jenni Doubleday
Head of Content Production	Pip Mayne
Managing Director	Fleur Head
Group Account Director	Jo Taylor
Account Director	Emma Richardson
Strategic Planner	Murray Streets
Account Director	Joanna James
Photographer	Arvid Eriksson
Account Executive	Katie Smith
Executive Digital Producer	James McMullan
Digital Creative Director	Matthew Barnes
Digital Design	Andrew Jackson