François-Xavier Hafner

François-Xavier Hafner

Senior Account Director at CHE Proximity
Melbourne, Australia


Senior Account Director
Havas London
London, United Kingdom
October 2017 - Present (4 years 11 months)
Kraft Heinz (Mayo, Ketchup, Bull’s Eye sauces)
• Operating as business director working into managing partner.
• Winning pan-European briefs from incumbent agencies resulting in Kraft Heinz appointing Havas London to its creative agency roster in the UK and Europe without a pitch.
• Close inter-agency model via decoupled model.

• Working to supply global toolkits.
• Pushing to restructure the digital comms model with media agency & global client team.

• Joined team to help deliver Xmas campaign (critical final x5 weeks of post production). Helping to supply Xmas campaign many are calling the best UK Xmas spot of 2017.
• Working on 2018 planning and scoping
Account Director
London, United Kingdom
June 2015 - Present (7 years)
• Global campaigns for BOSS BOTTLED & HUGO MAN. Working into Alan Aboud, Group Creative Director. Working into Group Business Lead, Ken Mulligan.
• Like most on the fragrances team, left GREY to pursue other opportunities following resignation of all COTY business by WPP global
Senior Account Director (contract)
London, United Kingdom
May 2017 - October 2017 (5 months)
Brought in for a project. Charged with delivering Audi 'Clowns' - winner of Creative Grand Prix 2017.

• Working in Head of Account management & ECD to deliver integrated campaign.
• Working with A-list director, Ringan Ledwidge
• Working with Shazam, BRAKE (Charity), Google & Black Sheep Music.
• Heavy involvement with legal bodies to prove that Audi cars would react to Clownish behaviour featured!

Campaign overview,

• Launching with a 90”on ITV, 9pm, Victoria ad-break; estimated at 2,244,000 impacts vs. ABC1 Adults
• The first ad to be shown at the British Film Institute (BFI) on London’s Southbank
• Working with Shazam (a first for the brand), our track was available to download. Bespoke Shazam x Audi clowns landing page drove you to find out more about Audi tech. Partnership with UK road-safety charity BRAKE saw Audi supporting ”Road Safety Week” (November 2017). For every Shazam, Audi donated to the charity.
• Partnered with Google who invested in creating x3, 6” bumpers for case-study. Objective: did the longer form advert or bumpers or a combination drive most click throughs to tech page.

Some noise about the campaign.

Campaign's 2017 choice for best of the best, across all category winners, from outdoor to live experiences.

"Next time someone is bemoaning the lack of creativity in modern advertising, stick this under their noses."
David Reviews

"Clown Proof” is about as perfect an end line as you’ll see in a commercial"
Tim Nudd, Adweek

"It's a refreshing twist for the category...Craft-wise, it's superb as well, and the interplay of cinematography, art direction, editing and music almost make you forget you're watching a sheet metal ad."

"Love this work"
Rachel Barnes, editor of Campaign

Other: Supported with delivery of Recruitment films for UBER UK as well as helped with COSTA UK Xmas 2017 PoS / Product design brief
Account Manager
London, United Kingdom
May 2014 - June 2015 (1 year 1 month)
Audi UK
• We launched Audi UK’s 1st digital led campaign for the RS 3 in May 2015. Road-tripping across Europe to create petrol-head content relevant to RS 3 target audience.

• Charged with pushing content production & new revenue streams. Working day to day with Black Sheep Studio (BSS). In 3 months, we won a number of creative briefs from competitor agencies.

• Other: Old El Paso (Global), Johnnie Walker (Global), Newell Rubbermaid (Waterman, Parker & rOtring pens) and part of the team that won the BBC 'Strictly Come Dancing' 2016
Global Account Manager
London, United Kingdom
June 2013 - May 2014 (11 months)
Unilever, DiG (Persil) & Signal (Oral Care):
- Charged with development and supply of global 360 toolkits.
- Global brand guardian. Working closely with international markets in the development of brand consistent campaigns (LATAM & Asia-Pacific).

Seat UK:
- Working closely with Lowe Lola Madrid/Barcelona and HUGE London. Aiding in the set up & training of a local market team in Lowe London office.
Account Executive & Account Manager
London, United Kingdom
June 2011 - June 2011 ()
Account executive & account manager on Renault, LG electronics (eCRM) and Zurich insurance.


BSc - International Relations Grade2.1

2008 - 2011 (3 years)

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