| Title | Just a Phase |
| Agency | Rothco, part of Accenture Song |
| Campaign | Just a Phase |
| Advertiser | Soar |
| Brand | Soar |
| Date of First Broadcast/Publication | 2017 / 11 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Philosophy | Today, creative agency, ROTHCO, and independent national youth outreach movement, Soar, launch a moving two-minute short film ‘It’s Just a Phase’, which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s P.O.B, the film challenges us to put ourselves back in the shoes of a teenager. To create awareness around the importance of this time, ‘It’s Just a Phase’ captures those moments in teenagers’ lives that everyone can relate to. However, the film turns a familiar and dismissive phrase into something more positive. Yes, being a teenager is ‘just a phase’, but it’s one of the most important phases in a person’s life. Your adult life is about to begin and the possibilities are endless. Soar believes that every teenager is brimming with potential, and through wellness workshops, can unlock that potential, leading to more confident teens and a more empathetic society. The film launched online on 20th November 2017 |
| Media Type | Television & Cinema |
| Length | |
| Agency Producer | Aisling O’Dwyer |
| Agency Producer | Karina Cotter |
| Creative Director | Ste Rogers |
| Copywriter | Kate Waters |
| Art Director | Ste Rogers |
| Account Director | Emily Lyons |
| Account Manager | Alan McQuaid |
| Social Media | Aedaoin Coyle |
| Marketing Coordinator | Aedaoin Coyle |
| Strategy | Darius Pasalar |
| Strategy | Paul Hughes |
| Connection Strategy | Hazel Treacy |
| Connection Strategy | Sophie Burke |
| Director of Marketing | Helen Browne |
| Music | Bob Bradley |
| Music | Thomas Balmforth |
| Production Company | Motherland |
| Director | P.O.B. |
| Producer | Tess Bunworth |
| Production Manager | Keith Bradley |
| Assistant Producer | Louise Byrne |
| Editor | John Cutler |
| Sound Engineer | Will Farrell |
More Work
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