Eleanor Leonne Bennett

Eleanor Leonne Bennett

Content Marketing Executive at Magnafi at Magnafi
Manchester, United Kingdom, United Kingdom

Summary

I am an internationally award winning photographer and visual artist. I am currently an avid content marketer for Magnafi, a Manchester based content marketing and video production agency.

I have a background in eCommerce/SEO as the co-founder of The Vintage Compact Shop and RarityGifts.com (my latest editorial project welcoming article content currently).

I also have an editorial background in the publishing industry as an editor, book cover designer, interior illustrator (in photography) as well as in social media management.

Positions

Co-Founder and SEO management
The Vintage Compact Shop
United Kingdom
November 2013 - Present (3 years 11 months)
• Product acquisition, development of service proposition and customer relationship management.
• Digital marketing consulting, full management of SEO planning and strategy.
• Out ranking major competitors Not On The High Street, Amazon and Ebay as of February 2017 for major key search terms (source: Ahrefs)
Children's Editor/Digital Marketing Assistant
POETRY SPACE LIMITED
United Kingdom
January 2013 - Present (4 years 9 months)
Marketing Manager
Perfect Associates Ltd
United Kingdom
May 2017 - July 2017 (2 months)
• Increased catalogue site traffic by 65% per month due to a keyword informed content marketing strategy that encompassed blog writing, page optimisation, backlink building, full social automation and partial site redesign.
• Increased keyword diversity by 45% and attained multiple top ten positions for numerous converting key terms.
• Supervised external PPC, SEO, developers & copywriters to implement a wider digital strategy on the additional lead gen sites to increase conversions and aid sales.
• Consulted on wider communication strategies to assist the sales team in converting hard to contact leads using Hunter.io.
• Increased impressions by over 700% on Twitter within one month.
• Provided consultation on wider software to be used going forward (in the areas of UX and CRM testing) and led efforts alongside company directors in focusing marketing efforts towards a core of thirty of their most profitable products.
Content marketing executive
Magnafi
United Kingdom
April 2016 - April 2017 (1 year)
• Playing an integral role in client pitches, providing much of the input for detailed digital strategies tailored towards advertising campaigns throughout both broadcast and social media around influencer marketing, organic outreach, brand partnerships and SEO.
• Competitor research undertaken provided little known insights towards some of my best client work. Boasting increase of organic reach rates by up to 1700% for some.
• Proving essential in providing regular content internally in the form of infographics, case studies and blog posts which were leveraged to provide backlinks to the site.

Education

Content Marketing - Digital Marketing Grade93%

HubSpot Academy
2017 - Present (9 months)

Level Six Professional Diploma Marketing GradeCredit

The Institute of Direct and Digital Marketing
2015 - 2016 (1 year)
Dip DigM. Bachelor's equivalent in difficulty. Exam 1: 66%, Exam 2: 63%

Publications

The Vintage Compact Shop

21 February 2017

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