| Title | The style of smoking |
| Agency | DLB Group Colombia |
| Campaign | The style of smoking |
| Advertiser | Sociedad Anticancerosa de Venezuela Cáncer |
| Brand | Sociedad Anticancerosa de Venezuela Cáncer |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Story | To smoke you need to have style. When you grab the cigar, you turn it on and give that first puff of smoke, it is appreciated how you are in your lifestyle, the passion you have and the attitude which you develop yourself with. What most people do not know is that 70% of people start smoking because they strongly believe that gives them style and 70% of those people develop cancer because of smoking. DLB Group together with Xtreme Picture and the Anticancer Society of Venezuela wanted to send a message to society to prevent cancer in smokers, especially in people who have not started smoking yet. |
| Media Type | Web Film |
| Length | |
| Account Director | Larry Hernandez |
| Account Executive | Sandra Gimón |
| Chief Creative Officer | Ocarina Castaño |
| Creative Director | José Luis Montilla |
| Copywriter | Jhoselin Rivas |
| Copywriter | Tomás Berroterán |
| Art Director | Ysrael Cornejo |
| Executive Producer | Joyce Noujaim |
| Post Production | Xtreme Pictures |
| Music | Luis Miguel Emmanuelli |
| Mixer | Luis Miguel Emmanuelli |
| Director | Closed Eye Visuals |
| Director of Photography (DOP) | Closed Eye Visuals |
| Editor | Orlando Lopez |