| Title | Shell Helix ( Case Film ) |
| Agency | Wunderman |
| Campaign | Skydiving Car |
| Advertiser | Shell |
| Brand | Shell Helix |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | Shell Helix Drops a Car by Parachute in Unprecedented Action in Brazil |
| Philosophy | The brand invited skydiver Arthur Zanella to jump with his car, celebrating the bond between man and machine. The Shell Helix brand, Shell's line of engine oils and lubricants for cars, continues the “Unlimited Partnership” campaign, which takes consumers' bond with their cars to the extreme, and launches the "Skydiving Car" video. Shell Helix invited Arthur Zanella, who is known for skydiving at the Portela Samba School parade in Rio de Janeiro and base jumping from Aparecida do Norte Basilica in São Paulo, to face a new challenge: skydiving with his car. The video, which shows an unprecedented action in Brazil, aired on Shell's digital platform and will feature spinoffs like behind-the-scenes videos, images and social network pieces. |
| Media Type | Television |
| Length | |
| Video | Landia |
| VP Creative | Paulo Sanna |
| General Creative Director | Adriano Abdalla |
| Creative Director | Fernando Tomeu |
| Art Director | Romerio Castro |
| Art Director | Danillo Ferrari |
| Copywriter | José Ricardo Novoa |
| Account Service | Paula Aguiar |
| Account Service | Marilia Sáfadi |
| Account Service | Luiz Rogé |
| Account Service | Patricia Gerard |
| Planning Team | Paula Gardinalli |
| Planning Team | Reinaldo Quinto |
| Media Team | Naiara Gardinalli |
| Media Team | Bruno Antunes |
| Media Team | Daniela Caporali |
| Traffic Director | Henrique Sitta |
| RVTC | Mariana Gazal |
| RVTC | Mônica Andrade |
| Director | LUA VOIGT |
| Director of Photography (DOP) | Pepe Mendes |
| Completion | Outra Post |
| Colorization | Marla Colour Grading |
| Executive Producer | Sebastian Hall |
| Executive Producer | Carol Dantas |
| Account Service | Mariana Fiordelice |
| Sound Production | Antfood |
| Producer | Pedro Botsaris |
| Producer | Vinicius Nunes |
| Producer | Lou Schmidt |
| Account Service | Wilson Brown |
| Account Service | Renato Castro |
| Account Service | Lou Schmidt |
| Account Service | Christiane Rachel |
| Post Production | Antfood |
| Voice | Renato Castro |
| Client Director | Raquel Sampaio |
| Client Director | Leila Prati |