| Title | Imitación |
| Agency | LatinWorks |
| Campaign | #PonleAcento |
| Advertiser | Major League Baseball Properties, Inc. |
| Brand | Major League Baseball |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Sports Teams, Sports Events |
| Story | “Imitación” combines game footage with original vignettes of kids mirroring the antics of their heroes on the field. “Imitación” is the latest spot in MLB’s acclaimed #PonleAcento (Put An Accent On It) campaign, which drove Hispanic players to embrace their heritage by adding accents to their names on their jerseys. “#PonleAcento has changed the way I view the sport,” says Ray. “It means a lot of different things for different people, and that's kind of what makes it great. It's still ‘America's Pastime,’ but the definition of ‘American’ has changed as the sport has evolved. For the better.” |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Gabriel Garcia |
| Creative Director | Alberto Calva |
| Creative Director | Morris Davila |
| Producer | Chuy Hernández |
| Managing Director | Leo Olper |
| Account Manager | David Woolverton |
| Director Brand Strategy & Advertising | Felicia Principe |
| Brand Manager | Matthew Slamon |
| Brand Manager | Joe Calafiore |
| Production Company | Bobblehead |
| Director | Ricardo de Montreuil |
| Editorial | Union Editorial Austin |
| Executive Producer | Rob McCool |
| Editor | Kevin Ray |
| Assistant Editor | Skylar Moran |
| Mix | Milos Zivkovic |
| Colorization | Moody (Mutalib) Glasgow |
| Online Artist | Moody (Mutalib) Glasgow |