Caroline Viel de Tauriac

Caroline Viel de Tauriac

Head of Corporate Events & Promotion at Eurosport
Paris, France


I am a senior professional in Communications and Marketing. I have a strong experience in btob and btoc projects management and implementation with multicultural teams across Europe, US and Asia-Pacific.
I have been managing a team for more than 15 years and have also expertise in managing external agencies.I am passionate and pro-active, adaptable to multiple situations and targets, focused on delivering within time and budget.
Specialities: project management, event management, brand activation, sponsorship activation, product and event launches, partnership negotiation and implementation, brand marketing campaign
Trilingual: French, English, Spanish. 


Partnerships manager
October 2017 - Present ()
Head of Corporate Events & Promotion
January 2009 - October 2017 (8 years 9 months)
- Definition of the strategic events planning and projects' implementation and management
- btob and btoc partnerships for brand positioning and brand awareness
- presence at major industry trade shows
- sports hospitality program (Roland Garros, US Open, Olympic Games, Tour de France, Euro, FIFA World cup, FIA WTCC, …)
- Website btob launch coordination for (2009) and (2010)
- Organisation of btob debates: Tennis 2.0 (2011), Sport & Resilience (2012), Sport & Digital (2011-2013)
- Participation to rebranding projects (2011 & 2015)
- Development of merchandise and apparel collections
- Development of digital creative supports
- Team management
Promotion & Events/Hospitality Manager
1999 - 2008 (9 years)
- Development and production of sports hospitality programs (Roland Garros, US Open, Olympic Games, Euro, FIFA World Cup, Tour de France …)
- Btoc and btob marketing activations to launch the "LG Super Racing Weekend" combining both FIA GT and European Touring Car Championship (2001-2005)
- Organisation of corporate events to support media relations and tv programming
- Organisation of SportStar Awards, ceremony awarding European gold medallists of the Olympic Games (2000-2006).
- Management of trade fairs and shows
- Development of merchandise and apparel collections
- Development and launch of on-line shop
- Team management
Financial Communication & Hospitality Executive
Viel & Cie - Compagnie Financière Tradition
1996 - 1999 (3 years)
- Financial communication
- Events and Public Relations around charity, cultural and sport events
- Sponsoring follow up - Prost Grand Prix
- Christmas gift collections with prestigious brands


Management Master Degree Business, Finance

European Business School Paris, 75015 Paris
1992 - 1996 (4 years)

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