Lynnette McLaughlin

Lynnette McLaughlin

Tactical and Strategic Marketing Professional at Sitecore
Seattle, United States


*Over 18+ years of Product, Service and Corporate marketing excellence aligning business goals with lead generation initiatives.
*Results-oriented marketing professional with a proven track record in creating high impact, outcome-oriented global GTM programs in the high tech sector including both B2B/B2C Fortune 100 clients.
*A unique background combining deep technical acumen with proven marketing “big picture” execution.
#ecommerce #assetmanagement #mobile


Product Marketing, Commerce
May 2017 - Present (10 months)
Director, Marketing
Toronto, Canada
April 2013 - May 2017 (4 years 1 month)
Ascentium acquired Cactus Commerce in 2011 and re-launched as SMITH in 2012
Marketing Programs Manager
Toronto, Canada
September 2011 - April 2013 (1 year 7 months)
Ascentium acquired Cactus Commerce in 2011 and re-launched as SMITH in 2012
Product Marketing, Programs Manager
Cactus Commerce
June 2008 - October 2011 (3 years 4 months)
Cactus Commerce delivers digital e-commerce and marketing solutions that create engaging and interactive brand experiences
Marketing Programs Manager
Level Platforms
July 2007 - June 2008 (11 months)
A remote monitoring and management software company.
Product Marketing Manager
ProntoForms | Automating mobile workflows
November 2005 - July 2007 (1 year 8 months)
A leading provider of innovative mobile business solutions worldwide, including its flagship service, ProntoForms, an award-winning mobile forms on demand service.


Business Administration - Marketing, Computer Information Systems

Bachelor of Commerce - BCom

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