Davide Mardegan
Director at Diaviva
Reggio Emilia, Italy
TitleLa scoperta del Sapore Vero
Agency
Campaign The Discovery Of The Real Taste
Advertiser Amaro Montenegro
Brand Amaro Montenegro
Date of First Broadcast/Publication 2017 / 10
Business Sector Spirits, Fortified Wines
Story Amaro Montenegro presented the product story of the brand yesterday: a journey to discover true taste, told through the look and experiences of its inventor, Stanislao Cobianchi, and his adventurous journey around the world.
 
The tale, freely drawn from Stanislao Cobianchi's story, describes a modern hero of the late 1800s, a rebellious genius who renounces ecclesiastical career and embarks on a long journey through pristine places, tastes and people from various countries. A path of constant research, characterized by the passion and courage typical of those who want to reach the most important goal: that of awareness and realization.
 
Media Type Web Film
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Actor / Celebrity
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Post Production
Grading/Online

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