BOURSORAMA BANK - "The teacher"

Buzzman

Buzzman Paris, France

6225

Title	The teacher
Brief	Have you ever recommended an average restaurant? Or an average movie? Or a book that was just not bad? The films take us to an imaginary world in which people are forever celebrating the average, the banal and the so-so. Nobody does that in real life, of course. That's why Boursorama Bank gets almost half of its new customers from recommendations. Because nobody recommends anything average.
Agency	Buzzman
Campaign	AVERAGE
Advertiser	Boursorama
Brand	BOURSORAMA BANK
Posted	November 2017
Business Sector	Banking, Finance, Law & Insurance
Story	The films introduce an imaginary world where people live surrounded by average things and recommend them to each other. A world where the banality of thing becomes a standard. The campaign highlights here the relationship of trust between Boursorama Bank and its clients while putting forward the power of its recommendations.
Media Type	Television
Production Company	Iconoclast
Executive Creative Director	Georges Mohammed-Chérif
Managing Director	Julien Levilain
Art Director	Mickael Krikorian
Art Director	Victor Sidoroff
Copywriter	Victor Sidoroff
Copywriter	Mickael Krikorian
Account Director	Bénédicte Muller
Account Director	Laura Quiles
Account Executive	Marie Henaff
Account Executive	Lola Pegoraro
Strategy/Planning	Clément Scherrer
TV Producer / Art Buyer	Katya Violi
TV Producer / Art Buyer	Assya Mediouni
Director	Adrien Armanet
Producer	Charlotte Marmion
Post Production	Laura Roddier