Human attention is finite.
But Justin has drawn an abundance of it to brands like Nike, Airbnb, BMW, McDonald's, Michelin (Global), and many more. Spanning his career from Australia to Malaysia and now, China over the course of 11 years; he is armed with the ability to marry western ingenuity with eastern tenacity. And he has infused this methodology into many brand building campaigns.
Justin’s philosophy has led brands into award circuits covering Marketing Excellence Awards, Advertising + Marketing Agency of the Year, Promotion Marketing Awards of Asia, Kancil Awards, and TBWA\KL’s first ever Effie Award, which collectively propelled TBWA\KL being named Campaign Asia (Malaysia) Creative Agency of the Year, twice in a row.
His proudest achievement to date though, is when the Ministry of Women, Family and Community Development chimed in with acclaims for him and his team’s demonstration of creativity.