Angela Liu
Production Company Producer at BBC Creative Head of Design
TitleThe BMW Art of Energy (Film Case)
Agency
Campaign The BMW Art of Energy
Advertiser BMW
Brand BMW
Date of First Broadcast/Publication 2017 / 11
Business Sector Cars
Story BMW China gives every runner in the Shanghai marathon a personalized art piece by using their individual running data to celebrate their achievement, encouraging them to “LET THE WORLD SEE OUR ENERGY.”

In China, BMW is not only one of the most beloved car companies but also has profound history with running. Thanks to BMW, if you run the Shanghai marathon this year you will get a personalized 3D art piece after finishing the race.
Media Type Digital
Length
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Head of Design
Art Director
Junior English Copywriter
Copywriter
Designer
MOTION DESIGN
Head of Integrated Production
Executive Content Producer
Creative technologist
Interactive Production
Integrated Producer
Production Manager
Senior Editor
Account Director
Account Manager
Account Executive
Account Planner
Digital Planner
Lead Project Manager
Business Manager
Marketing Director
Public Relations
Visual Artist

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