Tracy De Groose

Tracy De Groose

Chief Executive Officer at Dentsu Aegis Network UK & Ireland
London, United Kingdom

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Chief Executive Officer
London, United Kingdom
May 2014 - Present (4 years 4 months)
Chief Executive Officer
London, United Kingdom
September 2010 - Present (8 years)
Working with 4 strong Carat offices in the UK and over 600 brilliant people we are united by a simple ambition to deliver more visible, immediate and measurable business value for our clients.
Aegis Media
United Kingdom
September 2009 - September 2010 (1 year)
Reporting to the CEO of Aegis Media UK on a number of business development and new business assignments. Crafted a new vision for Carat UK which has has been adopted globally.
Marketing Consultant
Campaign For Smarter Drinking
United Kingdom
January 2009 - September 2009 (8 months)
Led the marketing launch of £100m drinks industry backed campaign to promote responsible drinking "Why Let Good Times Go Bad"
Group Managing Partner
Naked Communications
United Kingdom
January 2006 - December 2008 (2 years 11 months)
Working alongside the founding partners with an ambition to grow Naked globally. In 18 months launched 3 new offices and secured 10 new global client relationships to extend the Naked footprint ahead of the sale to Photon in February 2008.
Managing Director
London, United Kingdom
June 2003 - December 2005 (2 years 6 months)
A newly created position to scale the Naked offering and accelerate business growth. At the end of 2004 Naked won Agency of the Year from Marketing, Campaign and Media Week for mould breaking work, new business wins and strong business performance .
Communications Director
United Kingdom
1998 - 2002 (4 years)
A new role with a remit to champion media innovation to engage consumers beyond advertising. Launched 5 branded content projects for Stella Artois, Levi's and Johnnie Walker on a local, regional and global scale. Won a number of awards in the UK and internationally for the work.
Brand Director, Stella Artois
Whitbread Beer Co
United Kingdom
1996 - 1998 (2 years)
Created and launched the award winning film platform that took Stella Artois from outside the Top 20 to a top 10 FMCG brand. Doubled the sales and won FMCG Brand of the Year in 1998.
Marketing Manager, Labatts
Whitbread Beer Co
United Kingdom
1995 - 1996 (1 year)
Relaunched the whole Labatt portfolio in less than 6 months to re-ignite growth.
Marketing Manager, NPD
Whitbread Beer Co
United Kingdom
1993 - 1995 (2 years)
In 18 months launched more new brands for Whitbread than had been launched in the previous 10 years.
Assistant Brand Manager
Whitbread Beer Co
United Kingdom
1992 - 1993 (1 year)
Account Manager
AGB Nielsen Media Research
United Kingdom
1990 - 1992 (2 years)



1986 - 1990 (4 years)

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