Shelly  Karpowicz

Shelly Karpowicz

Creative Music Licensing Manager at Audiosocket
Los Angeles, United States

About me

I’m an accomplished Sales professional offering over ten years of account management experience specializing in content licensing for broadcast and digital media. As a key contributor to a sales and marketing team, I’m a strategic thinker with a knack for technology and a passion for achieving goals.

• Outbound B2B Sales process from prospecting to closing
• Product marketing and presentation
• Expert in negotiating, drafting and interpreting legal contracts
• Project management and team collaboration
• Experienced in rights clearance for all media applications
• Creative needs assessment and solutions offering
• Detailed in record keeping and administrative organization
• Competent with CRM databases and content aggregation systems
• Excellent communicator and team leader
• Ability to handle multiple tasks and time sensitive projects
• Proficient in: Salesforce, Microsoft Office, Adobe CS5, Web Coding


Creative Music Licensing Executive
United States
2014 - Present (4 years 11 months)
• Sales prospecting and account management
• Drafts pitches, proposals and license agreements
• Legal contract and compliance settlement negotiations
• Music curation and creative direction for commercial and broadcast projects
• Provides deliverables including song lyrics, digital audio files and publishing info
• Collaborates with artists and composers for custom music production
• Team lead responsible for sales forecasting, training and data management
• Manages E-commerce storefront inquiries, reporting and account set up
• Maintains and grows account base exceeding quarterly sales goals
• Formulated company wide pricing structure and conducted competitive analysis
Director of Licensing
Vanacore Music
United States
2008 - 2012 (4 years)
• Launched sales division to develop new business accounts
• Sourced lead data and significantly increased the number of qualified prospects
• Communicated regularly and met with entertainment industry clients
• Negotiated license agreements for music catalog and custom music production
• Pitched composer and artist material for placements in TV Programs
• Attended creative briefs and recording sessions to deliver on tight deadlines
• Worked closely with studio musicians to produce custom music for projects
• Demonstrated services at trade events and remotely via web presentation
• Supervised support staff and provided sales and licensing training
• Created marketing materials and sales presentations to promote new releases
• Customized Salesforce database, managed data and reporting
• Managed online search engine database and assisted in music categorization
• Drafted agreements and organized the music fulfillment process
• Coordinated the purchasing of company marketing and promotional material
Director of Licensing
Warner/Chappell Production Music
United States
2008 - 2012 (4 years)
• Sourced, and qualified leads via cold calling, email and face-to-face meetings
• Negotiated contracts with cable TV networks and media production companies
• Packaged music selections for blanket license agreements
• Maintained friendly and professional customer interactions with frequent contact
• Pitched playlists and music services to prospective clients
• Collaborated with creative teams to produce custom music packages
• Utilized digital delivery systems and databases for order processing
• Developed new business in international markets resulting in increased revenue
• Consulted on client needs and trending music styles for new releases


Bachelor of Science (B.S.) in Web Design and Development/Web Production/Intellectual Property

2009 - 2013 (4 years)

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