Patricia Araujo

Patricia Araujo

Head of Strategy & Business Development at Publicis One
Lisbon, Portugal

Summary

Currently, Patricia is developing a broader role as Head of Strategy and Business Development for Publicis One in Portugal, with a holistic and integrated approach across Media and Creative. She has around 20 years experience across Publicis Groupe.
Her career started as Media Planner at Leo Burnett, moving to a strategic role for Global brands.
Founder of Starcom & Mediavest offices in Lisbon, she has been playing a role of leading communication and media strategies for global clients, across a large categories portfolio for brands as Levi’s, Kraft, Samsung, Fiat Group (FCA) Heineken and others.
As Director of Human Experience Strategy, in the past years, and based in Lisbon, Patricia has also developed global roles, as part of Global product Committee, Developer and trainer of Strategic Tools and Frameworks for Starcom Network and Regional Coordinator (South Europe) for Global Brands.
Patricia has a degree in PR & Advertising and later took a post-degree in Sociology. 

Positions

Head of Strategy & Business Development
Publicis One
Portugal
October 2016 - Present (1 year 1 month)
Director Human Experience Strategy
Starcom Mediavest Group
Portugal
April 2010 - October 2016 (6 years 6 months)
Strategic Planning Director & Product Development
Lisboa, Portugal
2005 - April 2010 (5 years 3 months)
Media Strategist
Lisboa, Portugal
August 1996 - December 1999 (3 years 4 months)

Education

Post Degree Sociology

Instituto Superior Ciências Sociais e Politicas
2005 - 2006 (1 year)

Licenciatura Public Relations & Advertising

Instituto Superior de Novas Profissões
1992 - 1996 (4 years)

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