| Title | The making of new Vitz story ( English ) |
| Agency | Tugboat |
| Campaign | The making of the new Vitz story |
| Advertiser | Toyota Motor Corporation |
| Brand | Toyota |
| Date of First Broadcast/Publication | 2017 / 3 |
| Business Sector | Automotive |
| Story | Toyota launched the new Vitz with a stunning short film that has already gone viral in Japan. Creative agency Tugboat and Director Hideyuki Tanaka came up with a genius way to subvert the traditional car advert format, taking inspiration from VFX breakdown reels for previous commercials by Australian company, Alt.vfx. In the film, shot with production company Tohokushinsha, a young director details his idea for an adventurous new Vitz campaign to a senior creative director. As the action he describes plays out on screen, the older, more experienced creative director interjects with a series of more suitable ideas, causing the action to reverse and play out again in a different way. Using a series of wipes, rewinds, and traditional VFX breakdown techniques, the audience gets to see behind the scenes of the fictional story, playing out in real time before their eyes. “We have worked with Tugboat and Tanaka on several great projects in the past few years, and they have been greatly inspired by the breakdown’s we produced to show the work behind the finished ads,” said Alt’s Executive Producer Takeshi Takada. “This new spot takes that idea and creates something entirely fresh and exciting for the Toyota brand.” Shot on location in Budapest, the new campaign takes the excitement of the traditional heist movie and turns it on its head, bringing the discussions of the key creatives into the story in a tongue-in-cheek way that even allowed Alt’s artists to approach the visual effects with a greater degree of flexibility, as VFX Supervisor Jason Hawkins testifies. “On one of the shoot days it rained in Budapest, but because of the nature of the ad – in that the scenario was constantly changing and evolving as the creative work out how to tell the story – the idea of it switching from a rainy day to sunny day was written into the final script.” Alt created a number of CG cars to cope with the different scenarios as the Vitz speeds through the crowded streets of Budapest. Using a variety of tools including Nuke, Houdini and Maya, the team created a host of digital set extensions, animations and CG stunts to allow the action to take place. |
| Media Type | Web Film |
| Length | |
| Director | Hideyuki Tanaka |
| Executive Creative Director | Yasumichi Oka |
| Creative Director | Taku Tada |
| Creative Director | Hideaki Ooki |
| Art Director | Seijo Kawaguchi |
| Producer | Takashi Ito |
| Executive Producer | Masakatsu Kasai |
| Executive Producer | Takeshi Takada |
| Director of Photography (DOP) | Ekkehart Pollack |
| VFX / Finishing | Alt.vfx |
| VFX Artist | Jay Hawkins |
| Sound | Songzhu |