Lucien Boyer

Lucien Boyer

Chief Marketing Officer at Vivendi
London, United Kingdom

Summary

Lucien Boyer is Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group. Lucien has been an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment.
Beyond his management role, Lucien is recognized as one of today’s leading experts in sports and entertainment marketing. He was awarded his first Gold at Cannes Lions in 2006, before serving as a member of the jury of the Branded Content & Entertainment category in 2014. He initiated the creation of the Global Sports Forum, of which he was the General Commissioner, a global debate platform around the sports industry’s future challenges. He also is the Co-Chair of the Digital Transformation & Innovation Forum at the French Chamber of Great Britain.
Lucien is a frequent speaker at many international conferences such as the Cannes Lions Festival of Creativity, Advertising Week Europe and New-York, CMO Summit, Sporsora’s annual congress and the Ivy Sports Symposium. He has also been featured in many influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCal.
A graduate from ESSEC Business School, Lucien Boyer is 53 years old. He is married, has three sons and lives in London. Lucien Boyer is passionate about sailing, skiing, the Olympics and music. 

Positions

Chief Marketing Officer
Vivendi
United Kingdom
January 2016 - Present (1 year 10 months)
Vivendi is an integrated media, content and communications group. The company operates businesses throughout the media value chain, from talent discovery to the creation, production and distribution of content. The main subsidiaries of Vivendi are Universal Music Group, Canal+ Group, Havas, Gameloft, Vivendi Village, Dailymotion and Vivendi Content.

My missions as CMO include:
- Accelerating the development of integrated marketing offers within the Group, in cooperation with Vivendi’s different businesses
- Identifying partners willing to associate their brands to the Group’s activities in the fields of talent, live events, merchandising, as well as in content production, broadcast and distribution.
- Leading Vivendi’s involvement as a sponsor of the Paris 2024 Olympic bid.
CEO, Copyrights Group & CEO, Paddington & CO Ltd
Vivendi
United Kingdom
2016 - Present (1 year 10 months)
Leading the Paddington IP Global Development, by coordinating its international roll-out across the Vivendi Group (Studiocanal, Gameloft, Copyrights, UMG, …) and with brands & partners, in cinema, music, gaming, series, digital, live, merchandising & licensing.

Leveraging the Paddington case to build a diversification model to grow the marketing value of Vivendi’s IPs & talents, across the Vivendi value chain.
Vice-President, Medias
France
2016 - Present (1 year 10 months)
Created in 1994, SPORSORA is a unique organization that brings together the French leading experts in Sports business & Sports marketing in France. SPORSORA focuses on the social & economic impact of Sports investment through sponsorship, media rights, major events, and betting, amongst others.

Members and partners include key stakeholders such as brands, agencies, medias, event organizers, infrastructure owners, sports associations, cities and government, i.e. more than 200 companies and 600 people. SPORSORA aims to improve communication, marketing and innovation in Sports by addressing real challenges and providing leading services, events, skills, networks and knowledge.
Global President & CEO
Suresnes Cedex, France
1998 - December 2015 (17 years 11 months)
Overseeing the global expansion of the agency for nearly 15 years, after having sold Lifestyle Marketing Group to Havas in 1998, which led to the creation of Havas Sports and then Havas Sports & Entertainment in 2008.

One of the world’s leading sports & entertainment networks, Havas Sports & Entertainment boasts more than 600 professionals in 30 countries delivering award-winning innovative brand engagement solutions for brands such as Coca Cola, Barclays, Orange or Louis Vuitton, in partnership with major sports and entertainment industry stakeholders like the International Olympic Committee, the FIFA, the NBA, the NFL, the English Premier League, etc...
Founder and CEO
Lifestyle Marketing Group
France
1991 - 1998 (7 years)
In 1998 LMG was acquired by Havas
Marketing Director
Larousse-Lamborghini Formula 1 racing team
France
1988 - 1991 (3 years)
Advertising Manager
Suresnes, France
1987 - 1988 (1 year)
Marketing Director
French Challenger Boat, America's Cup
France
1985 - 1987 (2 years)

Education

Business & Management

ESSEC Business School, 95021 Cergy-Pontoise
1982 - 1985 (3 years)

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