Lucien Boyer is Chief Marketing Officer at Vivendi, the leading integrated media, content and communications group. Lucien has been an industry pioneer in sponsorship activation, branded content, experiential marketing, fan engagement and social entertainment.
Beyond his management role, Lucien is recognized as one of today’s leading experts in sports and entertainment marketing. He was awarded his first Gold at Cannes Lions in 2006, before serving as a member of the jury of the Branded Content & Entertainment category in 2014. He initiated the creation of the Global Sports Forum, of which he was the General Commissioner, a global debate platform around the sports industry’s future challenges. He also is the Co-Chair of the Digital Transformation & Innovation Forum at the French Chamber of Great Britain.
Lucien is a frequent speaker at many international conferences such as the Cannes Lions Festival of Creativity, Advertising Week Europe and New-York, CMO Summit, Sporsora’s annual congress and the Ivy Sports Symposium. He has also been featured in many influential media including Bloomberg TV, The Guardian and Le Figaro as well as industry journals such as SportsPro, SportBusiness and SportCal.
A graduate from ESSEC Business School, Lucien Boyer is 53 years old. He is married, has three sons and lives in London. Lucien Boyer is passionate about sailing, skiing, the Olympics and music.