| Title | Beko Aquaboard |
| Agency | Universal McCann |
| Campaign | Beko Aquaboard |
| Advertiser | Arcelik A.S. |
| Brand | Beko |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Story | People in developed countries use approximately 300 liters of water every day. So, how much is 300? A lot. Beko with its environmental vision provides products with energy efficiency and wants to put emphasis on the subject in communication. Yet, even the numbers don’t suffice... So, we looked for a way to actualize the state of quality of “efficiency”, in order to tell people about Beko’s water efficient dishwasher. And decided to create an outdoor ad...made of water.No ink, no printing, no paper… |
| Media Type | Outdoor/Out of Home |
| Length | |
| Executive Creative Director | Ugur Cakir |
| Creative Director | Cenk Oztunali |
| Art Director | Aybars Gurlu |
| Art Director | Engin Ger |
| Copywriter | Korcan Yavuz |
| Copywriter | Yigit Zigal |
| Account Director | Pelin Toykan |
| Account Director | Eren Kayserilioglu |
| Strategic Planner | Zeynep Yagci Yildizli |
| Account Planner | Gizem Ates Yalcin |
| Agency Producer | Zeynep Dogu |
| Agency Producer | Cansu Yilmaz |
More Work
SEE ALLDon't Waste: The print ad that was never printed
- BRAND:
- Beko
- AGENCY:
- McCann Istanbul
Don't Waste
- BRAND:
- Beko
- AGENCY:
- McCann Istanbul