Title | Floating Passengers |
Agency | DDB & Tribal Amsterdam |
Campaign | Floating Passengers |
Advertiser | Volkswagen |
Brand | Volkswagen |
Date of First Broadcast/Publication | 2017 / 10 |
Business Sector | Automotive |
Philosophy | Volkswagen: Floating Passengers - Introducing the new and much bigger Tiguan Allspace by placing 2 extra passengers, well, 'on' the regular Tiguan. |
Problem | BRIEF: In 2017 Volkswagen introduced the Tiguan Allspace. A larger Tiguan model with 2 extra seats. Volkswagen asked us to create rumour around the release of the new, and bigger Tiguan Allspace. |
Result | IDEA: We built a construction on the rear end of the current Tiguan and hid it completely underneath prepped clothing. We drove around various towns with the Tiguan and the 2 floating passengers sitting in comfy positions like they were on a backseat. The specially built stunt turned into an online film. Claim: There’s a new and bigger Tiguan coming – The Tiguan Allspace – with 2 extra seats. |
Media Type | Ambient |
Length | |
Production Company | Het Amsterdams Filmbedrijf |
Editing Company | Het Amsterdams Filmbedrijf |
Sound Design Company | Soundcircus |
Executive Creative Director | Joris Kuijpers |
Executive Creative Director | Dylan den Baker |
Creative Team | Gijs Sluijters |
Creative Team | Joris Tol |
Creative Team | Klaas Verhoeven |
Editor | Thomas Liebe |
Sound Designer | Kees Kroot |
Creative Team | Tim Teunissen |
Executive Producer | Sophie van Pelt |
Business Director | Milo van der Meij |
Account Director | Danielle Boskemper |
Strategy Director | Marcel de Jonge |
Director | Eché Janga |
Producer | Daan Tan Het |
Producer | Olivier Nass |
Producer | Haakon Niewold |