Klaas Verhoeven
Concept & Production at Soundcircus
Netherlands
TitleFloating Passengers
Agency
Campaign Floating Passengers
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2017 / 10
Business Sector Automotive
Philosophy Volkswagen: Floating Passengers - Introducing the new and much bigger Tiguan Allspace by placing 2 extra passengers, well, 'on' the regular Tiguan.
Problem BRIEF: In 2017 Volkswagen introduced the Tiguan Allspace. A larger Tiguan model with 2 extra seats. Volkswagen asked us to create rumour around the release of the new, and bigger Tiguan Allspace.
Result IDEA: We built a construction on the rear end of the current Tiguan and hid it completely underneath prepped clothing. We drove around various towns with the Tiguan and the 2 floating passengers sitting in comfy positions like they were on a backseat. The specially built stunt turned into an online film. Claim: There’s a new and bigger Tiguan coming – The Tiguan Allspace – with 2 extra seats.
Media Type Ambient
Length
Production Company Het Amsterdams Filmbedrijf
Editing Company Het Amsterdams Filmbedrijf
Sound Design Company
Executive Creative Director
Executive Creative Director
Creative Team
Creative Team
Creative Team
Editor
Sound Designer
Creative Team
Executive Producer
Business Director
Account Director
Strategy Director
Director
Producer
Producer
Producer

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started