| Title | The Most Bizarre Wedding Tradition |
| Brief | Getting people's attention on Social Media is only getting harder. Double that with a tiny budget and a serious issue, and we're close to impossible. So to stand out and organically reach as many people as possible, we decided to blend in by creating a Trojan Horse of a viral video called: |
| Agency | Robert/Boisen & Like-minded A/S |
| Campaign | The Most Bizarre Wedding Tradition |
| Advertiser | Save the Children Denmark & Ministry of Foreign Affairs Denmark |
| Brand | Save the Children Denmark & Ministry of Foreign Affairs Denmark |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Human Rights |
| Story | There are many bizarre wedding traditions around the globe, but there is one that beats them all. On Day of the Girl Child, Save the Children Denmark and Ministry of Foreign Affairs of Denmark launched what seems like an entertaining Facebook-video that highlights bizarre wedding traditions from around the world, ending with the worst of them all: child brides. The film is a link in creating awareness about the world’s first summit with the singular aim of ending child marriages. |
| Media Type | Web Film |
| Length | |
| Strategist | Kim Boisen |
| Creative Director | Heinrich Vejilgaard |
| Creative / Art Direction | Klara Vilshammer |
| Creative / Art Direction | Christoffer Boas |
| Account Manager | Sabina Langkilde |
| Production | Gobsmack Productions |
| Producer | Stefan Pflug |
| Editor | Freddie Smith |
| Sound Designer | Bjørn Vidø |