| Title | Do it Forever |
| Brief | Travel agency Spies is famous for trying to raise Denmark's flagging birth rate by encouraging more people to go on a sunny vacation. Because stats show that exotic often equals erotic. But what about seniors? Don't they deserve an active sex life too? This year, Spies offered silver foxes discounted vacations depending on the number of kids they had. The aim was not only to sell more trips, but also to break the senior sex taboo. |
| Agency |
Robert/Boisen & Like-minded A/S
|
| Campaign |
Do it Forever
|
| Advertiser |
Spies Travels
|
| Brand |
Spies
|
| Posted | November 2017 |
| Story | Execution: Having children is a wonderful thing but it also ruins the sex life, and many relationships never fully recover. Research show that Danes have 102% more sex on an exotic holiday. So to compensate for lost love and to reboot senior sex life, we created the ‘Do It Forever Loyalty Programme’. The mechanism was simple: The more kids you’ve had, the bigger the discount. The aim wasn’t just to sell more trips, but also to break the senior sex taboo. |
| Media Type |
Web Film
|
| Creative Director |
Heinrich Vejlgaard
|
| Art Director |
René Sohn Kammersgaard
|
| Director |
Niels Nørløv
|
| Production Company Producer |
Christina Erritzøe
|
| Production Company Producer |
Cille Silverwood-Cope
|
| Sound Designer |
Bjørn Vidø
|
| Account Manager |
Gitte Andersen
|