Natalie Silverstein

Natalie Silverstein

Business Development Manager at TBWA\Chiat\Day
New York, United States

About me

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Business Development Manager
Los Angeles, United States
March 2017 - Present (7 years 1 month)
Business Development Associate
New York, United States
October 2016 - February 2017 (4 months)
• Supported New Business leaders in the development of sales strategies, proposals and presentations for Fortune 500 companies
• Managed the delivery of multiple pitches, proposals and RFPs for content, digital, social, print, CRM and integrated marketing programs
• Researched business, communications, and consumer trends to uncover key insights/data points that fed into pitch strategies
Marketing Associate
New York, United States
July 2015 - October 2016 (1 year 3 months)
• Executed marketing initiatives, events and communications to build the reputation of Interbrand’s own brand, with strong focus on revenue and value generation
• Supported the continued growth of the Best Global Brands franchise, including working closely with the Global Creative team to direct event design, programming and production
• Responsible for marketing campaign execution, communications, e-marketing and B2B event management
• Project managed global initiatives including awards submissions, conferences and speaking engagements and partnership opportunities
• Kept a pulse on industry trends in partnership with New Business, Creative and Design to inform thought leadership and digital campaigns
Marketing Coordinator
New York, United States
September 2014 - July 2015 (10 months)
• Supported a wide range of business building events including conferences, client dinners and large-scale launch events
• Managed creation of IP, marketing collateral, outbound marketing programs and other new business tools
• Enhanced Global CRM management and e-marketing activation through the creation of compelling copy and creative HTML, implementation of lead generation forms to generate new business leads, and tracking of marketing ROI
• Project managed large projects for the North American Marketing team, including budget tracking, internal resource management and timeline development

Additional roles:
• Active member of Interbrand's Corporate Citizenship practice
• Summer 2015 Marketing & New Business Intern Manager
• Knowledge Manager for New York and San Francisco offices
• Month of Service 2015 project lead
• Head of Interbrand's World Changing Speaker Series
Marketing Intern
New York, United States
June 2013 - September 2013 (3 months)
• Helped plan Interbrand's 2013 Best Global Brands Launch - The annual publication of 100 most valuable global brands
• Worked closely with the Marketing team to plan and execute the Best Global Green Brands launch
• Worked closely with the Marketing team to provide logistical support for conference speaking engagements and events, such as Interbrand’s annual Corporate Citizenship Conference
• Helped support and coordinate direct mail and e-marketing initiatives through maintenance of CRM system
• Worked with a team of interns to create and deliver a new brand identity-including strategy, naming, and visual identity for a nationally recognized not-for-profit organization
• Created and managed an activation plan for the rebranding of a not-for-profit client, including a timeline for deliverables and a case study to be presented to senior management


Bachelor of Arts (B.A.) Political Science and Global Studies

2010 - 2014 (4 years)
Received a dual major in Political Science and Global Studies. Graduated magna cum laude with departmental honors.

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