Tom Punch

Tom Punch

Chief Commercial & Creative Officer at VICE Media
New York, United States


Tom Punch is VICE Media’s Chief Commercial & Creative Officer, working at the intersection of creative and commerce to drive VICE’s innovative monetization models across VICE’s 3 screens & OTT platforms globally. Punch oversees the development of commercially viable content and also manages the operations for VICE’s 11 owned and operated channels and six forthcoming channels, its 24-hour linear television network VICELAND, and VICE’s mobile offerings. Since starting at VICE Punch has led teams that have developed new channels, content & experiential programs, innovative advertising formats & large scale brand partnerships across VICE’s various media properties. He drove global content partnerships with core clients like ABInBev, Unilever, Samsung, YouTube and Google, while also building out a production studio to serve brands and partners. He has also driven a number of the companies pro social efforts, developing VICE’s impact channel, partnering with Al Gore for climate change and spearheading a campaign with (RED) that helped raise 28MM for AIDS treatment in Africa. Prior to working at VICE, he worked in film, events, TV production and various advertising roles at WPP & Mother.


Chief Commercial & Creative Officer
VICE Media
United States
August 2016 - Present (1 year 8 months)
Global Executive Creative Director
VICE Media, Inc.
United States
July 2013 - Present (4 years 9 months)
Executive Creative Director
VICE Media, Inc.
United States
June 2012 - Present (5 years 10 months)
Lead creative entertainment/experience
New York, United States
October 2010 - June 2012 (1 year 8 months)
Content Manager-Director
Group M/MediaCom Entertainment
United States
September 2007 - September 2010 (3 years)
New York, United States
September 2005 - August 2008 (2 years 11 months)
Group M / MediaCom Content
Y&R Brands / BrandBuzz
The Futures Company
Absinthe Minded Ltd
United States
October 2003 - August 2005 (1 year 10 months)

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