| Title | A 36 Hour Live Stream to Celebrate a 30 Second Live Commercial |
| Agency | BBDO Russia Group |
| Campaign | SNICKERS HUNGRY REMIX |
| Advertiser | Mars |
| Brand | Chocolate bar |
| Posted | November 2017 |
| Business Sector | Candy Bars |
| Story | THIS SUMMER SNICKERS LAUNCHED A CAMPAIGN "WHO ARE YOU WHEN YOU’RE HUNGRY?" WITH “HUNGER-SYMPTOMS” WRITTEN ON THE BARS. TOGETHER WITH MUSIC BAND “HLEB” WE CREATED 5 CLIPS: ONE NEUTRAL AND FOUR BASED ON HUNGER-TRAITS: “SPACEY”, “WHINY”, “CONFUSED”, “IRRITABLE”.WITH HELP OF SHAZAM USERS COULD WATCH NEW VIDEOS’ RELEASE STRAIGHT ON THE PACKAGING AND LATER WATCH AN INTERACTIVE VIDEO ON THE SEPARATE LANDING SWITCHING BETWEEN OUR FIVE CLIPS SYNCHRONIZED FRAME-TO-FRAME |
| Media Type | Digital |
| Executive Creative Director | Alexey Fedorov |
| Creative Group Head | Natasha Teddy |
| Copywriter | KONSTANTIN BUSHMANOV |
| Digital Art Director | Andrey Krusanov |
| Strategy/Planning | Alexandra Sagalovich |
| Account Management | Anastasia Vikulina |
| Account Executive | YULIA NAZAROVA |
| TV Production | Irina Noruzi |
| Digital Producer | Yuriy Marin |
| Digital Producer | TIM BARDOVSKY |
More Work
SEE ALL#TakeMEMEhome
- BRAND:
- Pedigree
- AGENCY:
- BBDO Russia Group
1st Grrrade B
- BRAND:
- Pedigree
- AGENCY:
- BBDO Russia Group
Ribbonization
- BRAND:
- Snickers
- AGENCY:
- BBDO Russia Group
SNICKERS WTF AWARDS
- BRAND:
- Snickers
- AGENCY:
- BBDO Russia Group