Snickers - "Ribbonization"

BBDO Russia Group

BBDO Russia Group Moscow, Russia

3109

Title	Ribbonization
Agency	BBDO Russia Group
Campaign	Ribbonization
Advertiser	Mars, Inc.
Brand	Snickers
Date of First Broadcast/Publication	2016 / 9
Business Sector	Candy Bars
Philosophy	high school graduation is the most memorable event for russian pupils. but there is one thing that spoils every student’s look – the traditional old-school ribbon that makes everyone look the same. therefore, we created the idea «you’re not you when you blend in».we developed and distributed eye-catching ribbons based on internet memes and slang. graduates could choose what matches their personality best. mechanics:• share the ribbon you like• use #snickersgraduation2017• receive a snickers ribbon as a result 6000 graduates swaped their boring ribbons for branded ones and wore them all night during massive graduation parties becoming walking ooh ads.
Media Type	Digital
Length	87 seconds
Executive Creative Director	Alexey Fedorov
Creative Group Head	Natasha Teddy
Digital Art Director	Andrey Krusanov
Digital Copywriter	Denis Bykov
Digital Strategic Planning Director	Alexandra Sagalovich
Client Service Director	Alexander Kuznetsov
Account Executive	Yulia Nazarova
Account Manager	Anastasia Vikulina
Tv Production Director	Irina Norizi
Producer Assistant	Elizaveta Grigoryeva
Designer	Anna Mezenova