Dagmara Szulce

Dagmara Szulce

Global Executive Director at IAA Global
New York, United States

About me

Successful track record of 20 + years building & transforming brands globally and in the US. Unique expertise in crafting and curating technology enabled brand experiences, igniting desire and irrational loyalty. Particularly in the luxury, beauty, fashion, CPG and real estate categories.

A skilled strategist and forward thinking marketer who delivers excellence in brand strategies. Recognized for eye for design and passion for innovation.

Broad strengths in start-up operations, pursuing operational excellence, new business development, creation and launch of innovative brand strategies and communications that ignited sales—experience spans the US, Asia Pacific, Latin America and Europe.

• Marketing & Brand Strategy
• New Business Development
• Campaign Ideas
• Strategic Partnerships
• Product Launch
• Designing Brand Experiences
• Digital Innovation/Media Properties Dev.
• Multinational Team Management

Specialties: Innovation, global mindset, developing cutting-edge strategies across luxury, package goods and real estate categories 


Global Managing Director
New York, United States
September 2017 - Present (3 years 1 month)
Marketing Consultant
Centric Digital
United States
July 2016 - Present (4 years 3 months)
Helping Clients transform traditional businesses into digital leaders.
Marketing Consultant
Eight Inc.
United States
January 2014 - Present (6 years 9 months)
Designing human experiences for brands across retail and digital.
President & Founder
Dagmara Szulce LLC
United States
December 2013 - Present (6 years 10 months)
Dagmara Szulce LLC is a marketing consultancy focused on building and transforming brands in the luxury, beauty & fashion categories.

For the last 20 years I have learned to fuel desire for the worlds most iconic brands and create new ones. We provide strategic and creative services to help brands achieve iconic status, irrational value and to fuel long-term business growth in the ever changing digital world.
Chief Marketing Officer, NA
Brand Advocate
United States
December 2013 - June 2016 (2 years 6 months)
We ignite brand addiction in the digital space with focus on luxury, fashion, beauty & real estate categories.
Head Of Strategy & Innovation
United States
October 2012 - December 2013 (1 year 2 months)
In charge of Integrated Strategy and Innovation for the Agency's portfolio of premium, global brands.

Our art is delivering tailor-made brand and business building solutions through trans-media storytelling. We anchor brands in substance to propel them into the future with relevance and sustainability.
Managing Director
New York, United States
October 2011 - July 2012 (9 months)
Managed a portfolio of Unilever Brands in NA, including Hellmann's and Dove.
EVP, WW Group Managing Director
Los Angeles, United States
February 2010 - August 2011 (1 year 6 months)
Oversaw a portfolio of CPG pieces of business, including Nespresso, Unilever, Nestle Waters and Kraft.
Business Director/Luxury & Innovation Expert
New York, United States
March 2008 - February 2010 (1 year 11 months)
Award-winning, full-service, marketing communications agency that delivers breakout strategic and creative work for a select group of blue-chip clients.

Responsible for igniting and cultivating Cultural Movements for brands and innovative media properties.
Sr. Partner, Marketing Director
United States
July 2006 - March 2008 (1 year 8 months)
Held responsibility for developing the vision for this new luxury division, then planning, starting up & marketing the agency's portfolio of services. Managed P&L, client acquisition, and positioning. Reported to Global CEO.
Sr. Partner, Marketing Director
De Beers Marketing Group at JWT
United States
2004 - 2007 (3 years)
In charge of Marketing for the Right Hand Ring category, for DeBeers. Helped achieve double-digit category growth for 3 consecutive years. Marketing Consultant to the US Diamond Trade, shaping the way diamond fashion rings are being marketed to women.
Sr. Partner, Global Managing Director for Cadbury Adams, JWT
New York, United States
2001 - 2004 (3 years)
In charge of managing global strategies, creative and communication plans for Cadbury Adams (Chewing Gums & Halls)
Sr.Partner, Account Director for Pfizer
New York, United States
1999 - 2001 (2 years)
In charge of launch strategy and communications plan for Listerine PocketPaks


Bachelor of Marketing - Marketing/Marketing Management, General

1985 - 1990 (5 years)
Activities and Societies: Modern Art Academy, marketing

Russian Literature - Foreign Languages and Literatures, General

1982 - 1985 (3 years)
Activities and Societies: President of The Girls & Boys Scouts @ the Liceum Dubois, Koszalin

Trade Organizations

International Advertising Association, New York

October 2017 - Present (3 years)

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