| Title | Real People. Real Slogans. |
| Brief | Scotts needed help coming up with a new slogan for its weed killer. So it asked real people who’ve used Weed B Gon what they thought — and turned their endorsements into taglines. The results were...well...mixed. "Does what it says it's gonna do." "Nothing happens to the grass." "It's odourless." "Read the instructions." But the funny online film showing the interviewees and their resulting non-slogans pushed up sales. Job done. |
| Agency | Rethink Communications Inc. |
| Campaign | Real People. Real Slogans. |
| Advertiser | The Scotts Company LLC |
| Brand | Scotts |
| Posted | November 2018 |
| Business Sector | Household Products & Maintenance |
| Story | Scotts is the world’s largest marketer of branded consumer lawn and garden products. |
| Media Type | Case Study |
| Colorization | Alter Ego |
| Creative Director | Aaron Starkman |
| Creative Director | Ian Grais |
| Creative Director | Chris Staples |
| Associate Creative Director | Jordan Cohen |
| Associate Creative Director | Kevin Filliter |
| Copywriter | Andrew Chhour |
| French Writer | Karine Doucet |
| Art Director | Zachary Bautista |
| Agency Producer | Alina Prussky |
| Production Company | Westside Studio |
| Director | Tyler Grey |
| Digital Design | Dustin Gamble |
| Director of Photography (DOP) | John Ker |
| Line Producer | Scott Houghton |
| Editing Company | Saints Editorial |
| Editor | Stephen Sora |
| Editor | Dominique Rioual |
| Grading/Online | The Vanity |
| Audio House | Grayson Matthews |
| Sound Producer | Ella Gruber |
| Sound Producer | Nicholas Shaw |
| Music and Voice Director | Mark Domitric |
| Audio Engineer | Vlad Nikolic |
| Account Service | Scott Lyons |
| Account Service | Daniel Riggi |
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