Mike Cornwell

Mike Cornwell

Executive Director at Iris worldwide
London, United Kingdom

Summary

Chair NED, Ladder.io - a growth marketing company fuelled by a marketing recommendations platform
CEO, the IDM - Europe's leading training business for digital and data-driven marketing
CEO MRM London, Member McCann Worldgroup UK Exec - digital and data agency
CEO Joshua G2 - digital and data agency
Non Executive then Executive Chairman Soup - design and build digital agency
President Tequila Europe, (London)- Member Worldwide Exec
CEO - TBWA\GGT, London - Member TBWA UK Group Board - leading integrated agency
MD - Ogilvy&Mather Direct, London - Member O&M UK Exec - leading direct marketing agency
VP/MD - Rapier, New York - leading marketing communications agency
VP/MD - Mardev, New York - data planning and management and consultancy
*************************************************************************
IPA DM Futures Group
NABS Vice Chair(2.5 years)

Non Exec Directorships:
- L A D D E R
- Serious Communications
- Friction.TV
- Soup

Positions

Executive Director,
London, United Kingdom
October 2017 - Present (1 month)
October 2017: Together with Chris Whitson, Simon Spyer and Jason Andrews I’m launching a new customer marketing practice within iris. We will work within iris as part of the collective integrated offering as well as a stand-alone customer marketing practice servicing our own clients and pursuing customer marketing and customer experience opportunities.

We have one purpose: to help relationships between people and brands blossom.
Chairman NED
Chairman, NED, Ladder.io
United Kingdom
September 2015 - Present (2 years 2 months)
LADDER, incubated by BBH Group over the last 30 months, is a fast-growing performance marketing company based in NYC and London. We are disrupting the world of so called digital marketing through Growth as a Service. Human talent is aided and supported by a full-service marketing platform of proprietary technologies, coming together to create a recommendations engine that works across all digital routes to market - fast forwarding client business planning & brand growth. We aren’t building yet another piece of ad tech, or working in programmatic ways that are not transparent, we’re changing the way marketing effectiveness and efficiency works.

www.ladder.io
CEO
The IDM
United Kingdom
November 2012 - April 2015 (2 years 5 months)
For two and a half years led the successful turnaround of the only Government approved Institute for Digital, Direct and Data driven Marketing training and qualifications and Europe's leading learning organisation for the technology driven marketing age - from beginners to Masters. Peerless qualifications across the digital and data spectrum and a comprehensive range of short courses covering all the necessary specialisms. Recruited new Exec team, restructured organisation, overhauled whole product set and pricing, introduced new distribution channels and returned highest profit levels for ten years.
CEO
London, United Kingdom
January 2009 - November 2011 (2 years 10 months)
Integrated digital-data-direct agency and data management/analytics specialist - brief accomplished was to fully integrate internal specialisms and work more closely with sister agencies in McCann Worldgroup.
CEO
London, United Kingdom
July 2008 - January 2009 (6 months)
Leading integrated marketing services and communications agency
CEO
TBWA\GGT
United Kingdom
1999 - 2005 (6 years)
Vice Chairman
NABS
United Kingdom
2002 - 2004 (2 years)
Managing Director
London, United Kingdom
1996 - 1999 (3 years)
Managing Director
London, United Kingdom
September 1994 - April 1996 (1 year 7 months)
Arrived as CSD and made MD 9 months later. With CD Steve Harrison won agency of year and most creative awards two years running.
VP and Managing Director
Rapier, New York
United States
April 1992 - August 1994 (2 years 4 months)
Set up and launched the NY office of Rapier, leading UK independent, for and with Jonathan Stead. Ran in positive cash flow from day one and grew a successful business with clients like Amex, Air France, Air Canada, Business Week and Sharper Image.
VP, Managing Director
Mardev
United States
February 1990 - February 1992 (2 years)
Mardev was the leading International Direct Marketing database management and Consultancy. I set up the NY office in 1990, to service a growing base of US clients and then Singapore in 1991 managing the P&L's for both from NY.
Art Director
McCarthy Cosby Paul
United States
1985 - 1989 (4 years)
Marketing Manager, Cards
American Express Europe Limited
United States
1981 - 1984 (3 years)

Education

Geography, English, Art

Brighton, Hove & Sussex Grammar School
1968 - 1975 (7 years)

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