Jeff Dack

Jeff Dack

CEO at Carat
Canada

Summary

An accomplished marketing communications executive with a strong reputation for strategic planning and award-winning creative execution for consumer brands across many sectors, Jeff has a consistent record of building brand awareness, delivering profitable growth, and driving market share for clients and agencies alike. A media and marcom leader with rare consumer brand and agency credentials as a creative, strategist, client and operator, Jeff has the unique ability to connect companies and their consumers by affecting each stage of the purchase-decision-making process. Known as a trusted client advocate and enthusiastic partner, Jeff is most passionate about solving complex problems, coaching high performing teams, and creating collaborative, winning cultures.

Positions

CEO
Montréal, Canada
Jeff Dack is responsible for national leadership of Carat Canada. He is an accomplished marketing communications executive with a strong reputation for strategic planning and award-winning creative execution for consumer brands across many sectors.He has extensive experience in creative strategy, integrated marketing and business development with more than 15 years of experience advising iconic companies such as Nike, Coca-Cola, McDonald’s, Heineken, BMO Bank of Montreal, Canadian Tire and Air Miles.He brings a consistent record of building brand awareness, delivering profitable growth, and driving market share. Most recently, he was at the helm of Lowe Roche as Co-President, Chief Strategy Officer. Previously, he held leadership positions at Jamieson Laboratories, as well as Cossette and Taxi.

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