Jess Greenwood

Jess Greenwood

SVP Strategy US at R/GA
New York, United States

About me

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Sector Experience

Positions

SVP Strategy US
Jess runs R/GA's activation strategy team, which is a home for hybrid thinkers with deep knowledge of content and social, contemporary communications planning, and strategic media partnerships. The activation strategy team is charged with bringing bottom-up cultural insights into the creative process, and delivering the work in the most relevant way possible. Over the last four years, Jess has overseen strategy for a broad spectrum of work for clients including Nike, Verizon, Tiffany and Google. 
One of the first journalists to make the leap into brand strategy, Jess joined R/GA from Contagious Magazine, where she oversaw the editorial team and hatched Insider, the company’s strategic consultancy. Following a stint in the Creative Partnerships team at Google, she returned to R/GA to build out this new approach to strategy. 
Jess is a founder member of Papel e Caneta, a global collaboration between strategists across the world to solve some of society’s toughest problems; moonlights as designer of her own fashion line, and is a committed karaoke ringleader.
 
VP Content and Partnerships, Strategy

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