| Title | Pigeons Ad Gently Pecks Away At Australian Apathy |
| Agency | TBWA\Melbourne |
| Campaign | Pigeons Ad Gently Pecks Away At Australian Apathy |
| Advertiser | Australian Marriage Equality |
| Brand | Australian Marriage Equality |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Human Rights |
| Story | The extended ad portrays the reality of leaving the vote to chance by showing a flock of pigeons picking randomly from piles of breadcrumbs labelled 'for' and 'against'. A running commentary in David Attenborough-esque style narrates the random behaviour of the birds as they peck away in ignorance. |
| Media Type | Web Film |
| Length | |
| Chief Creative Officer | Paul Reardon |
| Creative Director | Matthew Stoddart |
| Creative Team | Rob Hibbert |
| Creative Team | Mark Jones |
| Content Director | Harrison Webster |
| Content Producer | Steph Leddin |
| Editor | Brian Patto |
| Account Planner | Paul Arena |
| Client Partner | Claire Tenzer |