| Title | Rebranding Image |
| Agency | Branders Group AG |
| Campaign | Rebranding Image |
| Advertiser | Falcon Private Bank |
| Brand | Falcon Private Bank |
| Date of First Broadcast/Publication | 2017 / 10 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Philosophy | Branders accompanied Swiss Private Bank Falcon in a comprehensive re-branding from a new vision, the development of the service design and the creation of a differentiating brand identity to a new advertising campaign. As the symbiosis of personal banking skills with digital intelligence is at the core of the re-branding, Branders translated this symbiosis together with star photographer Rankin into futuristic-looking imagery and brought the private banking experience of the future to life. Welcome to Agile Private Banking. |
| Media Type | Corporate/Brand Identity |
| Length | |
| Chief Executive Officer (CEO) | René Allemann |
| Strategy Director | Philippe Knupp |
| Creative Director | Thom Pfister |
| Consultant | Marisa Güntlisberger |
| Consultant | Regula Looser |
| Consultant | Luisa Ender |
| Designer | Palma Manco |
| Photographer | Rankin . |