HP - "Smart"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, United States

11951

Title	Smart
Agency	Goodby Silverstein & Partners
Campaign	Smart
Advertiser	Hewlett-Packard
Brand	HP
Date of First Broadcast/Publication	2021 / 8
Business Sector	Printers & Scanners
Media Type	Web Film
Length	80 seconds
VFX Company	A52 Visual Effects
Chairman	Rich Silverstein
Founder	Rich Silverstein
Executive Creative Director	Laura Petruccelli
Associate Creative Director	Wes Dorsainvil
Associate Creative Director	Joshua Hacohen
Art Director	Andrew Congleton
Copywriter	Zak DeLange
Head of Production	Leila Gage
Executive Producer	Tess Kenner
Managing Partner	Bonnie Wan
Head of Strategy	Bonnie Wan
Managing Partner	Christine Chen
Head of Strategy	Christine Chen
Group Strategy Director	Dong Kim
Strategist	Matt Hudgins
Group Strategy Director	Kelly Evans-Pfeifer
Strategy Director	Cassidy Wilber
Production Company	Park Pictures
Director	Lance Acord
Director of Photography (DOP)	Lance Acord
Executive Producer	Jackie Kelman-Bisbee
Head of Production	Anne Bobroff
Executive Producer	Caroline Kousidonis
Production Designer	James Chinlund
Editing Company	Exile Editorial
Editor	Kirk Baxter
Editor	Zaldy Lopez
Assistant Editor	Jennifer Chung
VFX Artist	Pat Murphy
VFX Artist	Jesse Monsour
CG Supervisor	Andrew Romatz
Telecine	Primary Pictures
Colorist	Daniel De Vue
Music Composer	RNDM ORDR
Music Composer	Robert Miller
Mixer	Marc McClusky
Sound Designer	Martin Hernandez
Sound Design Company	LSD
Sound Designer	Michael Anastasi
Sound Design Assistant	Kai Paquin
Mix Company	Lime Studios LA
Mixer	Miller Matt