Patrón Tequila - "62 Hands - The Pursuit of Patrón"

Publicis Sapient

Publicis Sapient Boston, United States

4302

Brand: Patrón Tequila
Country: United States

Advertiser: The Patrón Spirits Company

Title	62 Hands - The Pursuit of Patrón
Agency	Publicis Sapient
Campaign	62 Hands - The Pursuit of Patrón
Advertiser	The Patrón Spirits Company
Brand	Patrón Tequila
Date of First Broadcast/Publication	2017 / 10
Business Sector	Alcoholic
Story (original language)	Despite dominating the ultra-premium tequila market, mixologists and consumers question Patrón’s as an artisanal tequila which contributes to the lack of consideration for usage in craft cocktails. We created a 60-second film to support the keynote address at an internal event to build excitement for Patrón’s bartender and trade outreach initiatives. Secondly, the film was released across Patrón’s social channels to increase awareness and consideration for usage in craft cocktails. The film that juxtaposes Patróns handcrafted story with the making of a hand-crafted. Our film shows how 60 hands make every bottle of Patrón and how the last 2 hands of your mixologist craft it just for you. The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured.
Result (original language)	The 62 Hands film has received more than 60K views across Vimeo and Facebook. In addition to online distribution, the film was also selected to run on one episode of Bravo’s Top Chef where Patrón was the featured product in a quickfire challenge.
Media Type	Web Film
Length	82 seconds
MOTION DESIGN	Luther Himes
Copywriter	Emily Starolis
Art Director	Mike Sakoonserksadee
Designer	David Jameson
Designer	Luke Kiely
Client Partner	Jessie Bloede
Project Manager	Rachel Barber
Account Planning Director	Beth Stone
Central Production Lead	Kirsten Harthill
Production Company	Kamp Grizzly